Often times corporate video is associated with bland, boring, clinical video which can be the case if done wrong. Here at Spool Creative, we love working on corporate video productions because it forces for us to think outside the box. No one wants a boring video that represents your company, so that’s where we come in and create something exciting. Over the years of working on corporate video productions, we’ve heard these common questions time and time again:
What Type of Music Should I Use in My Corporate Video For my Company?
Music is often overlooked when making a corporate video, but it’s a very important factor. Make sure to not use cheesy, poppy, typical corporate music. No one listens to that for fun, and no one will want to view your video either. While it is important to use copyright free music, plenty of websites offer amazing music that still sounds unique. A few of these that we personally use are Motion Array, Artlist, and Soundstripe. Look for music that you would listen to on your free time, and elevates your video.
How Should I Light A Corporate Video With The CEO and Important People in My Company?
Lighting is a crucial aspect in film making and often forgotten in corporate videos. That stale and clinical look we have come to associate with corporate videos is due to using very flat lighting techniques. Using some moodier lighting can help separate the subject from the background and add a cinematic look to your corporate video. The goal is to make your video look elevated, cool, and intriguing; not something you want to immediately click off of.
What Length Should I Make My Corporate Video?
We believe the shorter the better when it comes to corporate videos. Most people watching any sort of corporate type of video want to get the information as quick as possible. While you want it to be entertaining and fun, maintaining that retention is crucial. While it’s not a Hollywood blockbuster movie or a Mr.Beast YouTube video, you want to make sure it’s cool and fun for the time being. We recommend your corporate videos down to a maximum of 5 minutes. If anything, aim for 1-2 mins.
There’s plenty of factors that go into making corporate videos, but these are just a few questions we found were asked often. Whether you’re in Los Angeles, Amsterdam, or Tokyo; these tips will apply to any corporate video.
If you have any questions or need corporate video production services, shoot us an email!