As a video production agency that has nearly 10 years of experience and has worked with some of the top companies throughout the world in a variety of areas (restaurants, automotive, fashion, etc.) ever since, we thought it would be helpful to share insights around social media focused videography for restaurants in LA now and how things are changing based on what we’re seeing.
First and foremost, the most successful videos on social media in the food/restaurant industry have always tapped into the core interests/behaviors of who you’re trying to reach that ultimately produce returns. On the other hand, there are many restaurant owners and operators who are inattentive and not as aware, and that’s a recipe for failure.
Think about it this way: most of you have had good and bad life experiences and you learn from them to decipher indicators of what’s right and what’s wrong. Once you learn from them, you also learn how to get to the correct/right outcome straight away and at once. Similarly, when it comes to business, it applies in the same way and how to get there in the most efficient, effective and ethical/honest way.
The main point is that videography targeted for social media today across all industries is like a bad magician where production companies and agencies present ideas then open the curtain but 90% of the time it leads to projects failing not because they didn’t have the right drive/intentions, but simply because they didn’t have the knowledge/experience to actually execute on the mission/goals.
All in all, without giving too much of the secret formula away, restaurants in Los Angeles and throughout the world have the ability to showcase their food and special worlds they’ve created, though it has to be done right and with class.