Testimonials are a good way to add credibility and establish trust between your company and the customer. Video testimonials are a step above and are a great way to incorporate some even more personal credibility. Words only say so much, but a video can be worth more than a million...

After spending a few minutes scrolling on Instagram or TikTok, you may notice that many posts have text in them. Often times they are bold big words in the upper or lower half of the video that is some sort of CTA (call to action). These captions incorporated into videos...

A new promotional video from Sony has been circulating showing Director Ben Affleck and Salvatore Totino ASC going around Los Angeles testing the new Burano. The video’s purpose is to show how small and convenient the Burano is compared to the Sony Venice 2, their flagship cinema camera. In the...

For nearly 10 years we have guided video projects for companies launching their social media presence, and posting videos has become the most popular way to gain traction nowadays. Odds are you’ve found a handful of your favorite new restaurants through Instagram and TikTok, proving that social media is a...

The biggest question when finding someone to shoot your food content for your restaurant is always “how much does it cost?” And we’re here to tell you how much you should be paying for a professional videographer focused in food videography in Los Angeles. There’s a few factors that contribute...

Posting food content on social media is one of the best ways to get the word out to people about your restaurant. We’ve personally found a ton of delicious restaurants that we otherwise would’ve never found through social media. But part of what gets your attention when you’re scrolling is...

As a video production agency that has nearly 10 years of experience and has worked with some of the top companies throughout the world in a variety of areas (restaurants, automotive, fashion, etc.) ever since, we thought it would be helpful to share insights around social media focused videography for...

Often times corporate video is associated with bland, boring, clinical video which can be the case if done wrong. Here at Spool Creative, we love working on corporate video productions because it forces for us to think outside the box. No one wants a boring video that represents your company...

After guiding hundreds of social media content projects, a key thing we’ve found is the shorter the video the better. With attention spans growing shorter and shorter due to TikTok and Instagram, people want to watch more quantity, but in a shorter amount of time. Now, there is a time...

We are living in a world that has now become mainly digital, where meetings can be taken virtually, documents can be signed digitally, and work can take place from home. Because of this many companies we work with have grown to adopt internal corporate communications video to deliver messages to...

Having started in the automotive videography space, we had to deal with a lot of trial and error to find out which lenses were the best for automotive content. They always say the best camera is the one you have, or in this case the best lens is the one...

Going back to the beginning of time of when motion picture cameras were invented, filming has been done horizontally. Up until the past decade or so, we’ve seen the transition from horizontal to vertical filming due to the rise of social media platforms such as TikTok and Instagram. While there...

One the most asked questions we’ve received time and time again is about the cost of a videographer or a video production shoot. Although a short and simple question, it can be a loaded question as there’s multiple factors that go into deciding a cost of a video shoot ranging...

Companies can use video for various internal purposes to enhance communication, training, and collaboration among employees. Here are some ways companies can leverage video for internal purposes: Overall, using video for internal purposes can significantly enhance communication, learning, and collaboration within an organization, leading to improved productivity and a more...