Testimonials are a good way to add credibility and establish trust between your company and the customer. Video testimonials are a step above and are a great way to incorporate some even more personal credibility. Words only say so much, but a video can be worth more than a million words.
Video testimonials can be a great way to add authenticity and trust increasing their effectiveness at convincing customers that your company is the one to go with. It’s been said that around 90% customers trust video testimonials over personal recommendations. They’re a quick and easy way for a customer to see previous experiences without having to scroll through endless pages.
How do I make the most effective video testimonials?
The key to making effective video testimonials that will convince customers to go with your company is to make them as authentic as possible. Avoid at all costs at making scripted videos that previous customers read. Most people can tell when something is scripted and comes off as disingenuous. Make sure to have questions to ask previous customers, and have them riff off of those and give them the space to give you authentic real answers.
What about if they say something negative?
Let the customer say whatever they truly believe. That’s ultimately what makes an authentic testimonial vs a fake one. Remember that you want to build trust, not a facade. If they say something negative, try to navigate it during the interview and see how you can turn it into a positive. It may be even worth leaving something in the final testimonial video that is not 100% positive to show that your company is transparent and trying to build trust.
Whether you’re located in LA, NY, Miami or anywhere else in the world, if you need help with any video production needs for your company, let’s link up. We can help answer any questions you may have.