We are living in a world that has now become mainly digital, where meetings can be taken virtually, documents can be signed digitally, and work can take place from home. Because of this many companies we work with have grown to adopt internal corporate communications video to deliver messages to employees.
Are Internal Corporate Videos in a company important?
Yes, we believe creating internal corporate videos for your employees is crucial for delivering important information to your employees. Newsletters are a thing of the past as everything is moving towards a visual medium. Internal corporate video messages allow for a more personal connection and show that you as a company care about your employees.
What are some mistakes companies make with Internal Corporate Videos?
As we stated previously, they can show that you care about your employees but if done wrong can also convey the opposite. Some companies may record their messages over Zoom and use that to edit into a video, but the end result is a low quality video that odds are no one will watch. Low quality = no retention, which you don’t want if it’s an important message. Another mistake is making it too long and convoluted. Simple, short, and sweet is the perfect recipe. As they say, time is money and no one wants to spend 30 minutes watching a work video during their free time.
Making The Best Internal Corporate Videos Possible
You want to make sure to put effort into these internal corporate videos and make them as entertaining, engaging, and appealing as possible so that the viewer doesn’t click away! A higher quality polished video will likely have a higher retention time. The apparent higher production value will also in turn make the viewer feel valued. A high quality video shows that you as a company took the time and effort to show that you care about your employees, and spending extra on making sure your employees know that. It results in happy employees resulting in higher productivity ultimately meaning more revenue as a company.
The point is, well made internal corporate video can be very useful in not only delivering your message to your employees, but also making them feel appreciated and valued. If you’re looking for internal corporate communications videos for your company, let’s connect!