For nearly 10 years we have guided video projects for companies launching their social media presence, and posting videos has become the most popular way to gain traction nowadays. Odds are you’ve found a handful of your favorite new restaurants through Instagram and TikTok, proving that social media is a great way to market your new establishment. We’d like to share some of our insights as to why you should use social media to your advantage when trying to get the word out about your new restaurant.
If you’re looking at a way to market your new restaurant in Los Angeles, Orange County, or really anywhere in the world, social media is your best friend. The word spreads quickly when a TikTok or an Instagram reel gets picked up by the algorithm and shares it to thousands if not sometimes millions of people. One of the sure ways to get shared by these algorithms is to maintain a consistent flow of content going up. If they notice that you’re posting everyday then they’re more likely to push your content out to more people.
A lot of people make the mistake of posting once or twice a month and expect for the content to magically pick up and get shared. But it comes down to your social media strategy and making sure you’re consistent with posting, and posting high quality content that will actually grab people’s attention. Make sure you’re not posting pictures with text, that make it look like a cheap ad. Post things that you would click on if you were scrolling.
As we stated in previous posts, make sure to post high quality content with good action shots of the food, appetizing colors and shots. If you need help creating high quality video content for your restaurant, let’s connect!